The non-commercial provision obfuscates intent

The purpose of a general public license is to establish agreement between two parties, with enough clarity that adjudicating any later disagreements is trivial. The "non-commercial" provision (NC) available with the Creative Commons suite of licenses, however, introduces uncertainty into an otherwise straightforward agreement. The non-commercial provision should be avoided on that basis alone.

The general purpose of a general license

The purpose of a copyright license is to establish agreement between a copyright holder and somebody reusing their work. The license accomplishes this by employing precise legal language, often carefully tailored, in consultation with a lawyer, to the work, the kind of use, and/or a specific legal jurisdiction. A license is typically a legal document that must be agreed to and signed by both parties.

A "general public license" further eases the process of establishing agreement. A general public license (including all the Creative Commons licenses) consists of boilerplate text that anybody may use, in place of hiring lawyers to craft something specific to their own use. The ability to refer to a general public license by a short name (such as "CC BY 4.0"), and/or link to it with a stable URL, further eases the process of establishing agreement. The copyright holder publicly offers up their consent to a specific general public license; anybody may take them up on that offer, at any time.

"Non-commercial" is non-specific

The distinction between commercial and non-commercial use may seem clear-cut. But consider these scenarios:

• A for-profit company uses a photo as part of a charity drive
• A non-profit university uses a song in an advertisement for a service it sells
• A for-profit company uses a song as the hold music on its telephone system (and does not charge customers for using its phone service)

Are such uses commercial or non-commercial? Reasonable people could disagree; the only way to figure it out is a conversation between the copyright holder and the person who wants to reuse the work. But now, we're back at the beginning; the purpose of using a general public license to begin with, in avoiding the need for one-on-one consultation, is undermined.

The role of Creative Commons

Creative Commons, the organization, has paid attention to this issue over the years. In 2009 they published the results of a study which sought to determine the public's understanding of the term "non-commercial." [1] The license text itself attempts to bring some clarity, with the clause "NonCommercial means not primarily intended for or directed towards commercial advantage or monetary compensation."

But if the two parties initially seeking agreement need to bring in a third party (Creative Commons) to inform their contract, the situation has again become more complex, not simpler. And phrases like "primarily intented" may require yet another party -- a court of law -- to weigh in before true understanding is reached.

Conclusion

A general public license is useful only insofar as it captures concepts well enough to establish clear agreement between parties. If a copyright holder wants to restrict reuse based on the purpose, they are choosing to enter an area that is necessarily complex, and fraught with potential misunderstandings. A copyright holder is not well served by a general public license that only seems to express their intent, but that loses its clarity as soon as its provisions are held up to scrutiny. Such a copyright holder would do better to write their own text, ensuring that it closely adheres to their values and interests, rather than adopt a general public license that is not fit for purpose.